The guide available below, produced by the hospitality.brussels cluster, aims to give Brussels hospitality stakeholders practical tools for their Digital Transformation.
New expectations and challenges for the sector
The Digital Transformation has accelerated in the tourism and hospitality sector, especially since it involves important issues for the stakeholders within the industry. The increasingly digital customer journeys and the trend towards the hyper-personalisation of tourist experiences make this a major challenge in attracting visitors.
The health crisis has played a role in accelerating this digitalisation, and in the medium term remains a challenge in addressing the concerns and risks associated with travel and physical contact. Lastly, the economic consequences of this crisis have highlighted the need for resilience on the part of Brussels’ hospitality stakeholders.
Keep up with the latest trends with our guide!
It provides information on the issues and problems, concrete recommendations on the solutions to implement, and a non-exhaustive list of partners (mainly from Brussels) to support these digital projects.
